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RQ's on Gender

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Q Barber & Bridges 1. How has irony been used in advertising to market products to men? What types of products most heavily rely on this type of irony? 2. How do these advertisements simultaneously mock and confirm traditional ideals of gender? 3. Do you enjoy these advertisements? What gender ideals do they seem to be selling to you?Schilt & Westbrook 1. Describe the current controversies around gender assignments and bathrooms. 2. Why do the authors describe the situation in terms of “penis panics”? What is the underlying fear here?

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1.Advertisers utilize exaggerated portrayals of ironic masculinity to try to communicate the impression that men can still be macho while indulging in relatively feminine consumerism for things like yogurt and salad dressing, body wash, which are generally associated with women (Barber, & Bridges, 2017). 2.The advertisements make fun of traditional masculine constructs but require some awareness of those standards to find them amusing (Barber, & Bridges, 2017). These displays of masculinity, as examples of hybrid masculinity, highlight traditional gender and sexual differences—albeit in innovative ways. Despite being on the wide show, the use of humor serves to disguise the full repercussions of mixed masculinities.